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Our Story

Born in Brighton & Hove, UK. Now in Glasgow.

Smart Approve is the business case development, tracking and approval workflow platform for the smarter business. It encourages collaborative working and idea sharing to enable the users and business to work smarter and gain better visibility on investment.

All businesses manage projects and expenditure in different ways but the real difficultly is creating and seeking the approval to start the project. At Smart Approve we have developed a simple and easy to deploy cloud-based platform.

Smart Approve is not a project management or procurement platform but a simple web-based service that will help you gain approval momentum and lead to efficiencies for the small to medium enterprise.


This will allow users to create and submit their own business cases securely and privately and then track them as they are discussed and circulated within your business seeking that ever-important approval.

Mac Desktop

Simon Wilcox GM

SW Photo

A successful business manager with an excellent track record of revenue wins across a variety of industry sectors within fortune 500 companies. Innovative skills in business development. SaaS Enterprise software and solutions in Enterprise CRM, online payments, e-commerce, change, programme and project management, managed training services, Digital Learning and Learning Management Systems.

Software vendors >> Salesforce, ServiceNow, Avalara, WPM Flywire, SmartApprove.  IT Services and IT Consulting (London) Xansa, Sopra Steria, Atos, Eviden.

Our Core Values

Since the start, we have built an enterprise grade Software as a Service (SaaS) approval pltafrom with excellent customer service. We have a passion for building beautiful software services that solve real business and people problems.





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